COPPA is an acronym for the Children's Online Privacy Protection Act. This is an FTC rule that is described on the FTC site as follows:
“COPPA imposes certain requirements on operators of websites or online services directed to children under 13 years of age, and on operators of other websites or online services that have actual knowledge that they are collecting personal information online from a child under 13 years of age.”
COPPA Compliance in Video SSP
The August 2018 Video SSP Release introduced new settings in the workflows for Inventory Sources, Marketplace Connections, and RTB Inventory Sources. It is now mandatory for sellers to declare whether or not the media (site or app) they sell on Video SSP is directed to children under 13 years of age and hence falls under COPPA compliance (Children's Online Privacy Protection Act).
Essentially, the rule is geared to prevent the gathering and/or use of minor’s personal information without verifiable parental consent.
In the Media tab under section Children's Privacy the COPPA compliance can be set to either No (default) or Yes.
If set Yes:
- Video SSP ad serving ignores any user- or segment-targeting cookies used in ad requests from such sites.
- Video SSP does not gather location data for ad requests from such sites.
- Video SSP sends signals to RTB buyers that the ad request is coming from a designated child-directed site.
Note: An ad can still be returned to fulfill the request; such an ad will not be targeted to the user but will follow guidelines the publisher has defined for their inventory.