See also:
About video advertising
- Video ads are not static but consist of a certain playtime, play at the same position on a web page like the video content, and can be more than one asset.
- Video ads have special properties (play time, bit rate etc.) and can have different formats (Flash, MPEG etc.).
- Instead of the browser now the video player controls the ad requests and the response from the ad server.
- The ad server uses dedicated tags for video requests, and responds in a VAST or VAST+VPAID compatible XML document that deliver a video ad within a video player.
Video Ad Request
A video ad request takes place when a user opens a website with a video that starts automatically or when the user starts to play a video, and the video player requests a creative from the ad server.
Video Terminology
The following table describes some frequently used terms when using VAST and VPAID ad-serving methods for video delivery:
Term |
Description |
---|---|
Creative |
|
In-Stream Video Ads |
Video Ads played before, during or after (pre-roll, mid-roll or post-roll) a website’s streaming video content, within the publisher’s video player. These ads cannot typically be stopped from being played. This format is the most frequent method publishers use to monetize their video content. |
3rd Party VAST Creative |
Creatives in Video SSP are managed under Campaigns > Creatives. As part of this set up, you can specify an ad URL for a third party ad server, rather than defining the creatives and uploading the media files. |
VAST |
VAST (“Digital Video Ad Serving Template”, see http://www.iab.net/vast) is the IAB (Interactive Advertising Bureau) specification for an universal XML schema for serving ads to digital video players, and describes expected video player behavior when executing VAST formatted ad responses. |
VAST XML |
|
Viewability |
To determine what percentage of the ad is in view, you need to detect:
A VAST XML that executes within the video player cannot detect viewability values.
|
VPAID |
|