Marketplaces

Defines Marketplaces where you will purchase impressions. Available options:

• All Marketplaces (default)
• Custom Selection: Allows to choose specific Marketplaces.

Left panel filter options

Allows you to restrict the site selection by using filter options. Available options:

• Media List: Opens the Media Lists search options to filter and select specific media.
• Topic: Filters based on whether a publisher blocks an advertiser by categories, which are based on the IAB standard.
• Audience: Filters based on Contextual parameters/ comScore Audience Index for specific Audience criteria.
• Primary Language: Filters based on a specific language. Available options:
  • All Languages: The ad can serve regardless of the content language.
  • Custom Selection: Allows to choose one or more target languages.

• Production Type: Filters based on the level of production/video quality for the ad unit played on the placement. Available options:
  • Professional
  • Semi-Professional
  • User-Generated
  • Not Declared

• Audio Start Type: Filters based on whether the video player should be initiated with audio enabled or not enabled. Available options:
  • Starts With Audio
  • Starts Without Audio
  • Not Declared

• Initiation Type: Filters based on what causes a video to start playing on a media, which depends on whether or not users have to take action to watch videos. Options to start the video-player:
  • Auto-Initiated
  • User-Initiated
  • Not Declared

• Placement Type: Filters based on the type of video ad unit played on the placement. Available options:
  • In-Stream Video
  • In-Game Video
  • Interstitial Video
  • Mobile App Video
  • In-Banner Video
  • Outstream Video

• Media-Level Reporting: If  Yes is selected, filters only for publishers who do support media level reporting. In result, buyers will be able to pull a report showing impressions by domain.
• Media Type: Filters based on the type of media the buyer wants to target (Site or App).

Search

Filters the Media list for particular sites or media channels.

Context menu

• Download to Excel
• Save the Media List to be used for future RTB Ad Sources.

Media result list

Displays a Media list of all sites in the Marketplaces selected under the Sources tab.(default)

Results can be filter with left panel filter options or via Search field.

+Add to Blacklist button

Adds a media to the list of Blacklist Media tab.

Browse Existing Media Lists tab

• Browses Media Lists you have created and saved in the past.
• + Add button adds the media list to the Blacklisted Media tab.

Browse Media tab

• Allows to filter the Media list based on following options:
• comScore Audience Index for specific Audience criteria.
• Media-Level Reporting support: If  Yes is selected, filters only for publishers who do support media level reporting. In result, buyers will be able to pull a report showing impressions by domain.
• Individually by Search filter
• + Add All/+ Add buttons add all or specific media to the Blacklisted Media tab.

Blacklisted Media tab

• Displays all the Blacklisted Media for this RTB Ad Source (as a result of settings applied using Media Lists and Browse Media functionality.)
• Context menu  
  • Text Edit
  • Download to Excel
  • Remove All Media List

Search

Filters the Media list for particular sites or media channels.

Context menu  

• Download to Excel.
• Save the Media List to be used for future RTB Ad Sources.

Media list

• Displays all matched media remaining in the Marketplaces selected based on filtering criteria and blacklists applied in previous Inventory sub-tabs (default).
• +Add to Blacklist adds specific media to the Blacklisted Media tab.