See also:
- RTB Ad Source Dashboard under Campaigns
- New RTB Ad Source Inventory Tab
- New RTB Ad Source Targeting Tab
Navigation
From the menu bar at the top of your screen navigate to Campaigns > RTB Ad Sources > Edit or + New RTB Ad Source.
Sections
Section |
Description |
---|---|
Status |
Saves a RTB Ad Source as either Live or Paused. An RTB Ad Source must be live in order to bid.
|
RTB Ad Source Name |
Defines a name for the RTB Ad Source. The RTB Ad Source Name also appears on the RTB Ad Source dashboard and in Analytics reports. |
Integration Type |
Defines the API protocol type for this RTB Ad Source as OpenRTB 2.2. This is IAB's standardized RTB protocol. For details, see Technical requirements for an RTB integration. |
Bid URL |
The bid response URL from the 3rd party buying system. |
Send Bids on Unsynced Viewers |
This setting determines whether the 3rd party buying system responds to bid requests for impressions where user syncing does not take place, or whether it only bids on impressions for which user syncing occurs. User syncing must be configured for a minimum of 7 days before an effective pool of synched user impressions is available for bidding. |
Ad Pods |
This checkbox determines if this ad source will participate in ad pod impressions. Ad pods are similar to commercial breaks on TV. Ad pods enable multiple ads to run in each ad spot (e.g., pre-roll, mid-roll, post-roll).
|
Ads.txt Classification |
Filters traffic from unauthorized or undeclared domains per ads.txt (applies only to website traffic).
See also How to Support ads.txt File on SSP Video. |
GDPR Consent Filtering |
Configures GDPR settings (depending on user consent settings for Oath or DSP) and defines whether or not a Bid Request should be sent to a buyer. Options to filter RTB Ad Sources by GDPR Consent presence
|
Goal#1 |
Specifies the values of the RTB Ad Source delivery or money spend in a specified goal delivery period (interval). An Ad Source Goal can be defined as either Impressions or Spend. Choose from the following goal type options:
|
+ Goal |
Allows setting multiple goals for your RTB Ad Source. |