Standard tab

Allows users to set up basic pre-targeting for bids based on standard criteria.

Available options:

• Geography (Country, Region, State, DMA, Zip Code, Area Code)
• Devices (Desktops and Laptop Computers, Internet Enabled TVs, Game Consoles, etc.)
• Operating Systems (Windows, Mac OS, iOS, Android, etc.)
• Browsers (Chrome, Firefox, Internet Explorer, etc.)
• Mobile Carriers
• Internet Service Providers
• Days of Week (Monday - Sunday)
• View Hours (Day-Parting by View Hour)
• Viewability (Detected Viewable, Detected Not Viewable, Not Detectable)
• Player Size (Large, Medium, Small)

Advanced tab

Allows the user to make manual adjustments to the targeting statement.

Targeting Expression: The Boolean syntax for all targeting applied in previous sub-tabs will be reflected here.

• Adding a targeting expression disables editing other targeting criteria in any other sub-tab of the Targeting tab.
• This targeting expression takes precedence over other sections.