New RTB Ad Source Targeting Tab

See also:



From the menu bar at the top of your screen navigate to Campaigns > RTB Ad Sources > Targeting tab.




Standard tab

Allows users to set up basic pre-targeting for bids based on standard criteria.

Available options:

  • Geography (Country, Region, State, DMA, Zip Code, Area Code)
  • Devices (Desktops and Laptop Computers, Internet Enabled TVs, Game Consoles, etc.)
  • Operating Systems (Windows, Mac OS, iOS, Android, etc.)
  • Browsers (Chrome, Firefox, Internet Explorer, etc.)
  • Mobile Carriers
  • Internet Service Providers
  • Days of Week (Monday - Sunday)
  • View Hours (Day-Parting by View Hour)
  • Viewability (Detected Viewable, Detected Not Viewable, Not Detectable)
  • Player Size (Large, Medium, Small)

Advanced tab

Allows the user to make manual adjustments to the targeting statement.

Targeting Expression: The Boolean syntax for all targeting applied in previous sub-tabs will be reflected here.

  • Adding a targeting expression disables editing other targeting criteria in any other sub-tab of the Targeting tab.
  • This targeting expression takes precedence over other sections.


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