Video views can spike for a variety of reasons. Normally, we see fluctuations when content titles align well with cultural trends, newsworthy events or editorial themes.
The most effective method of showcasing your content for upticks in performance is to work with our programming team. For example, if you have implemented a strict block list or allow list for your content brand (or brands), this does reduce the number of publisher sites we can distribute to and scale your content views with. Our best practices recommendation for managing restricted site lists is to work with our teams to ensure you are continually reviewing our latest publisher additions and updated publisher performance statistics.