What is the Player Payment Model?
The Player Payment Model tab is intended for our arbitrage businesses that would like to monetize their content and/or ads on the player level. When a publisher embeds a player tag with a payment model applied to it, all revenue generated by that player will be reflected and billable in our reporting systems.
Apply or Change a Payment Model
To apply or change a Payment model to your player, perform the following steps:
- Access the player wizard by editing an existing player or creating a new one.
- Click on 'ADVANCED' and select the 'PLAYER SETTINGS' tab.
- Under the 'PLAYER SETTINGS' tab, go to the 'PAYMENT MODEL' area and apply the relevant fields according to the following table:
Field Name Description Publisher Payout Click on this field and select the required option from the drop down menu according to the following options:
- Per Player Impression - Select this if there is a fixed fee on publisher payments for every thousand player impressions that run
- Per Ad Start (Ad impression) - Select this if there is a fixed fee on publisher payments for every one thousand (1,000) ad starts that run.
Note: Verify that the 'Media CPM' field is set to 0 and continue to enter a value for the publisher in the 'Publisher Amount' field (see below). - Revenue Share - Select this if there is a percentage on publisher payments of the total ad revenue.
Note: Verify that the 'Media CPM' field is set to 0 and continue to enter a percentage for the publisher in the 'Publisher Amount' field (see below).
CPM This field is displayed when either 'Per Player Impression' or 'Per Ad Start' payout options are selected. Enter a fixed media CPM cost the player requires to run. This field is used for reporting purposes to help estimate profitability as costs may vary over time.
Note: This value sets the fee structure for the player to host on an external site.
Note: Individually owned sites should set this value to 0.
Note: The revenue received will be the monetization received from ads minus inventory costs for hosting the player on another site.
Publisher Amount (%) This field is displayed if the 'Revenue share' option has been selected in the 'Publisher Payout' field.
Enter the publisher's payable percentage(%) in this field from 0-100. When 'Per ad' is selected enter a value, and when 'Revenue share' is selected enter a percentage.
- Per Player Impression - Select this if there is a fixed fee on publisher payments for every thousand player impressions that run
- Click on 'SAVE'. Your payment model is applied and saved to your player.